54. The Art of the Launch: Instagrammable Packaging, Iconic Branding & How to Get Your Brand Visibility Online with Rebecca Rochon, Co-Founder & CEO of Pivot & Pilot Creative Inc.

On this week's episode Rebecca and I have a great chat about packaging design, brand identity and strategy, knowing your market and the fundamentals that need to be baked into a successful product launch & marketing campaign. We dig into budget (where $$ can be typically spent & saved), trends that come and go and how iconic & established brands manage to evolve their aesthetic to stay relevant without diminishing their roots.

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Launched in 2015, Rebecca along with co-founder ​​Alejandro and the team at Pivot and Pilot are a collective of visual communicators and strategists that use a blend of design, animation and illustration to create engaging and unique brand experiences.

Their primary focus is helping brands in the food, fashion, beauty and wellness industries stand out and capitalize on their first impression.

Definitely check out their Youtube channel for some genuinely insightful and fun content on Branding, Packaging and E-Commerce all built for a business owner / operator just like you!

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Web: https://pivotandpilot.com/

Youtube:  Here

Email : rebecca@pivotandpilot.com 

 

One Night Stand Up Comedy Youtube Channel

ST ALi Coffee - Brand Identity

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Please support this podcast by checking out our show sponsor

FoodPak: https://www.foodpak.com/

Leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com