#129 The Love Hate Relationships with Amazon PPC for Amazon FBA Sellers with Noemi Bolojan

2024-06-25

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In this episode of "Fearless Sellers: The Women of Amazon," host Joie Roberts interviews Noemi Bolojan, an Amazon PPC expert and co-founder of Scale Wave. Noemi shares her journey from launching a successful pet products brand during the COVID-19 pandemic to becoming a distinguished figure in Amazon advertising. They discuss common challenges in Amazon PPC, the impact of inflation, and strategies for effective bidding and conversion rates. Noemi emphasizes the importance of data-driven decision-making and leveraging AI for sustainable growth. The episode provides valuable insights into navigating the complexities of Amazon PPC and adapting to...

They discuss common challenges in Amazon PPC, the impact of inflation, and strategies for effective bidding and conversion rates. Noemi emphasizes the importance of data-driven decision-making and leveraging AI for sustainable growth. The episode provides valuable insights into navigating the complexities of Amazon PPC and adapting to evolving trends.

Timestamps

Welcome to the Fearless Sellers: The Women of Amazon Podcast (00:00:04)

Challenges of Amazon PPC (00:01:27)

Impact of Inflation on Amazon PPC (00:02:39)

Bidding and Conversion Rates Strategies (00:05:33)

Understanding Conversion Rates (00:14:12)

Noemi's Journey and Insights (00:17:03)

The journey to Amazon (00:17:22)

Discovering Amazon and launching a product (00:18:05)

Learning Amazon advertising (00:18:58)

Lessons from scaling a brand (00:20:14)

Strategies for Prime Day (00:24:23)