Creating the MarketingOS Category with Metadata’s Gil Allouche

In today's episode of Behind the Category, we speak with Gil Allouche, CEO of Metadata, pioneers of the marketingOS category.

Topics Discussed:

- Lessons Gil learned from hosting 20+ episodes of B2B Category Creators

- Introduction to the MarketingOS category

- Behind the scenes look at the work done to define the category

- Lessons learned from the MarketingOS category launch

- The role B2B influencers play in category creation

- Why Metadata didn't explore category creation until after their Series A

- The role analyst firms play in category creation

- How Metadata slowly introduced category messaging into the website

- Gil's #1 piece of advice for aspiring category creators