#180 - Chapter 2 – The Project That Changed Everything | Quit Your Diet: Think to Shrink

2025-08-28

What if weight loss wasn’t about food, exercise, or willpower at all, what if the real battle was in your mind? In this chapter, Michael Dawson takes you behind the scenes of The Morbidity Project, a 12-week NHS experiment that threw every professional resource, medical, dietary, fitness, and psychological, at a group of people living with severe, life-threatening obesity. The mission: to give them the best possible chance of lasting change. But what Michael discovered in that fluorescent-lit tennis club m...

What if weight loss wasn’t about food, exercise, or willpower at all, what if the real battle was in your mind?

In this chapter, Michael Dawson takes you behind the scenes of The Morbidity Project, a 12-week NHS experiment that threw every professional resource, medical, dietary, fitness, and psychological, at a group of people living with severe, life-threatening obesity.

The mission: to give them the best possible chance of lasting change. But what Michael discovered in that fluorescent-lit tennis club meeting room would challenge everything the weight-loss industry teaches.

The problem wasn’t knowledge - it was belief. It wasn’t calories - it was identity.

You’ll hear:

Why most weight-loss programs are set up to work against your psychology

The tiny mindset shifts that sparked powerful, real-life changes in participants

Why success has to be defined by you not the scales

How the tools that transform addiction, trauma, and high-pressure business can transform weight loss too

This isn’t about fad diets, rigid rules, or punishing yourself thin.

It’s about learning to work with your mind instead of against it, because once you think differently, everything changes.

Listen now to discover the insights that became the foundation for the Quit Your Diet – Think to Shrink program.

Join for FREE tools & downloads: actionfactorypublishing.com and receive your free interactive copy of the book that started it all, 'Quit Your Diet – Think to Shrink,' packed with proven, life-changing methods to transform your mindset and body.

Coming Soon:

The training course! Become a site member today and you'll get early lifetime access to this powerful course FREE upon release.

LET'S HAVE COFFEE! All Buy Me a Coffee supporters get exclusive invites to my monthly live coffee mornings.

Support this channel: https://www.buymeacoffee.com/quityourdiet Subscribe now to never miss insights, techniques, and tips to revolutionize your relationship with food—and yourself.

Connect with me: actionfactorypublishing.com

Comments (3)