How Meta Ads Have Shifted for eCommerce Retailers – Ep. 16

Adam chats with PPC advertising expert Olly Whittle about what’s really changed with Meta ads and what eCommerce brands need to do differently now. They cover why broad targeting beats super-specific filters, how to build an audience that actually sticks, and why raw, low-budget videos are outperforming high-end ones. If you’re still running ads the old way, this is what you’re missing.

Connect with Olly:
Website – ollywhittle.com
LinkedIn – linkedin.com/in/oliverwhittle