World’s Largest CBD Biz “Dialing Up the Trust”

2020-06-11

“It comes back to the science... I do think it comes down to credibility and trust.” Deanie Elsner, CEO, Charlotte’s Web The CBD business is exploding and Charlotte’s Web went from startup to $100 million in 3 years! Deanie Elsner, CEO, left a consumer foods company where she was named a “Top 50 Chief Marketing Officer in the World” to join Charlotte’s Web. I was eager to discuss sales and marketing for a line of products that people don’t understand very well, and that...

“It comes back to the science... I do think it comes down to credibility and trust.”

Deanie Elsner, CEO, Charlotte’s Web

The CBD business is exploding and Charlotte’s Web went from startup to $100 million in 3 years! Deanie Elsner, CEO, left a consumer foods company where she was named a “Top 50 Chief Marketing Officer in the World” to join Charlotte’s Web. I was eager to discuss sales and marketing for a line of products that people don’t understand very well, and that doesn’t stop them!

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