What’s the secret to a high close rate on online leads? Episode 428

In a world where agents juggle leads but lack follow-through strategy, Todd Wurth, District Manager at Farmers Insurance, shares how he’s built a scalable, high-conversion process using AgencyZoom. From LA’s metro grind to Wyoming’s one-agent towns, Todd unpacks how consistent marketing, deep community engagement, and automated follow-up drive real growth—no matter the zip code.

Turned “low” close rate into repeatable, high-conversion follow-up strategy

Built 27+ automated pipelines tailored to product and prospect type

Combines email, text, and mail for multi-channel lead nurturing

Triggers life insurance campaigns using birthday data

Tracks ROI by campaign, activity, and individual producer performance