In this episode of Customer Growth Sessions, Pat interviews Andy Fine, founder of Sartoro, an all-online custom suit brand.
Andy shares his unique entrepreneurial journey, moving from finance to e-commerce, and the pivotal decision to establish manufacturing in Vietnam. He discusses the evolution of his business from an initial proof-of-concept brand to Sartoro, emphasizing a commitment to delivering elevated quality and customer experience.
Andy also provides insights into effective marketing strategies, including focused paid acquisition channels and a contrarian view on extensive A/B testing.
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