This episode sees a very passionate Gordon explain the vital importance of perception when presenting and marketing your Martial Arts school. He explains why it’s crucial to ‘get out of your own egos way’ in order to increase your customer base and realise the potential of your business.
KEY TAKE AWAYS
Image is everything and key to the type of people you will attract to your business. There are both individual and franchise martial arts businesses’ and it’s important to look at the different...
This episode sees a very passionate Gordon explain the vital importance of perception when presenting and marketing your Martial Arts school. He explains why it’s crucial to ‘get out of your own egos way’ in order to increase your customer base and realise the potential of your business.
KEY TAKE AWAYS
- Image is everything and key to the type of people you will attract to your business. There are both individual and franchise martial arts businesses’ and it’s important to look at the different ways each does something well. Everyone has something to great to offer.
- There is a misconception within the martial arts community that if you teach good martial arts people will come to your school. It is how you market your school that attracts people initially and brings them in.
- Perception is everything in today’s society and this is especially important when presenting your martial arts shop front. If the perception is of intimidating fighters, you will only attract those types of people.
- Increasing your customer base can be achieved by marketing your martial arts as an accessible and quality experience that is safe and fun.
- It is vital that you ensure your potential customers understand what is on offer. It is easy to create a barrier to attending because marketing does not promote a clear understanding of what’s available and how easily it can be accessed.
- Having levels within your school enables you to work with individuals at entry level and also maintain an elite level for your fighters. This approach brings everyone in at entry level (commercial) and puts them on an individual journey that can then move through to elite.
BEST MOMENTS
‘Do not rely on how good you are, who taught you or how much experience you have to attract people’
‘The delusion in the Martial Arts industry is that if you teach good martial arts people will come’
‘Get out of your own egos way’
‘Embrace the fact there is the enough for everyone’
‘Got to be about the people ‘
VALUABLE RESOURCES
Website: http://www.mabusinessmastery.com/
ABOUT THE HOST
Gordon Burcham is the bestselling author, 3 x World martial arts champion and award-winning Martial arts school owner. He has helped 1000’s of Martial arts schools grow and has over 20 years’ experience running martial arts schools.
Gordon has been training, teaching, and working in the Martial Arts industry for nearly twenty-five years. After earning his first black belt, he went on to win three consecutive World Titles against guys half his age. In 1998, in the midst of his competitive career, he launched his own dojo which still runs today. After retiring from the competitions, he decided to focus more on helping others in the MA business while still running his club.
Burcham has trained with industry giants like Alfie Lewis and developed his street-smart business attitude working with top business coaches. He is now considered one of the foremost authorities on peak performance in the business side of the MA industry. He has proven his techniques work through the transformation in his own personal life, athletic career, and business as well as those of his coaching clients. Burcham teaches that success is the result of forming good habits and moving forward.
He is a real-life success story going from a bullied school kid to earning multiple world titles, with his MA school currently one of the most successful in the UK. Gordon loves self-development and helping others, enjoys travel and family time. He is now learning how to fly planes and pursuing a speaking career!
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CONTACT
Website: http://www.mabusinessmastery.com/
Email: support@mabusinessmastery.com
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