With the number of mobile shoppers increasing every day and e-commerce continuing to gobble up more and more of the $22 trillion-plus global retail market, gamification is emerging as a highly effective conversion technology for turning web app visitors into loyal customers through the use of entertaining game design features.
E-Commerce has high growth rate and considerable room to grow
Customer conversion tech such as gamification spreading fast due to efficacy
China and...
With the number of mobile shoppers increasing every day and e-commerce continuing to gobble up more and more of the $22 trillion-plus global retail market, gamification is emerging as a highly effective conversion technology for turning web app visitors into loyal customers through the use of entertaining game design features.
- E-Commerce has high growth rate and considerable room to grow
- Customer conversion tech such as gamification spreading fast due to efficacy
- China and Asia-Pacific have highest e-commerce growth rates
DeepMarkit Inc. (TSX.V: MKT) (OTC: MKTDF) is at the forefront of the trend toward gamification for e-commerce with offerings such as the recently released multiplatform slide-out app Gamify, which helped accelerate month-over-month growth of the company’s merchant base by 61 percent. Shopify, Inc. (NYSE: SHOP) recently released Shopify Ping, a message consolidation app for iOS that unifies messaging from social media, email and other sources with a merchant’s online storefront to create a seamless real-time conversation space. E-Commerce giant Amazon.com, Inc. (NASDAQ: AMZN) reportedly handled 44 percent of all e-commerce sales in the United States last year (4 percent of all retail), according to One Click Retail. In addition, a recent Alpine.AI and InfoScout study shows the company pulling down 8 percent higher sales from owners of the company’s gamified and Alexa skills-enabled Bluetooth speaker, the Echo. Often called the Amazon.com of China, Alibaba Group Holding, Ltd. (NYSE: BABA) has some 552 million active users via Taobao and Tmall, and the company has established a nice relationship with the Chinese middle-class consumer with offerings such as the augmented reality shopping game “Catch the Cat,” which launched last Singles’ Day (November 11) at the 11.11 Global Shopping Festival. Alibaba’s up-and-coming rival JD.com, Inc. (NASDAQ: JD), via partnership with Tencent’s (OTC: TCEHY) multipurpose messaging, social media and mobile payment app WeChat, has also seen major success in this general area with group-buying platform Pinduoduo’s gamified shopping app sweeping the platform. Pinduoduo recently filed for a $1 billion U.S. IPO.
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