147 - Moving Followers Off Of Social Media and Onto Your Email List

This week on the 2nd Act Entrepreneur Show discover ways to move your social media followers off of Instagram, Facebook, and LinkedIn and onto your email list.

Social media seems like a safe bet.  You can promote your business, gain access to new followers, and potentially gain new customers.

But what happens when your account disappears?

This is exactly what happened to me on Facebook last week.  

After several mild heart attacks the issue was ultimately fixed.

But I couldn't help but think, that this could have been bad.  Really bad.  Especially if I wasn't continually moving people to my email list.

Just to be sure I was on the right track, I polled the people.

A good majority said they use social media exclusively to get business leads.  With so many changes in how social media operates and works, and not knowing exactly what the future holds, I want you to have the tools to control your business.

This week's show breaks down three major platforms - Facebook (pages and Groups), Instagram, and LinkedIn and shares how to grow your email list on each of those platforms.

++ Plus there is a bonus if you stay until the end.

If you struggle to write a welcome email series that keeps people reading to the end and preps them to buy from you, grab my latest free guide "Writing A Welcome Sequence That Works" here.

Before we dive into the tactics for each platform, be aware that you are your best promoter.  Sometimes we may convince ourselves that we don't need to talk about our business so much. 

You don't want to be too promotional.

First, that's not a thing (especially when you own your own business).

Second, that's a bunch of horse poo.  

The more places you advertise ways to get your lead magnet, the more opportunities to grow your email list.  

Facebook Pages

There are seven places you can promote your lead magnet on your Facebook Business page.  If you don't have one, I highly suggest you get one stat and optimize it for your business name and what you do.

Here is the breakdown:

1. Your header image.  Instead of blasting people with your services give them an opportunity for hands-on getting to know you by directing them to your lead magnet. This is prime real estate and the first thing potential clients will see when they snoop you out.  Oh, they are snooping you out you can count on it.
2. Customize your Facebook button.  You can send people directly to the landing page for your lead magnet instead of your website home page.  Do this.
3. Promote your lead magnet in your Facebook stories.
4. Use your reels to talk about the benefits of the lead magnet you have and promote it there as well.
5. If you do weekly Facebook lives this is a great way to introduce your audience to a problem and then serve them up a solution with your lead magnet
6. Last but not least, include your lead magnet link on your About page in lieu of your website home page.

Facebook Groups

Facebook groups are a little different.  You don't have access to reels or stories, but you can go live and promote your lead magnet.  You can also change up your cover image, but you won't have access to the customizable button option.

However, you can ask three questions to people requesting group access.  One of these questions can be something like "Have you downloaded my free Strategy Guide to uplevel your marketing game yet? If not, enter your email address here and I'll send it right over.

This is a powerful way to grow your list.

There are a couple of other ways to grow your email list on Facebook as well, but I didn't go into them in the episode.  They are messenger bots and paid ads.  If you are interested in those, leave a comment or send me a direct message and I'll look at covering them in a future episode.

Instagram

Instagram offers some similar opportunities as Facebook, but you don't have the option to include much in your bio.  However, including a Call To Action that directs them to your free download is important.

You can use an app like LinkTree to add additional URLs to your profile, but Instagram only allows you to use one link.  So using a tool like LinkTree is important if you have multiple places you reference in your posts.

You can however use your Instagram Posts, Stories, and Reels to promote your lead magnet, just be sure to reference the link in your bio because no Instagram posts have clickable links.  Subject to change of course.  

I did make mention of the Swipe Up feature which allows you to link but you must have a minimum of 10,000 followers to get access to this feature.  

LinkedIn

Linkedin affords you many opportunities to promote your lead magnet and I'm shocked people aren't taking full advantage.  

1. Your header image here can be changed as well and send people to your lead magnet.
2. You can change the contact section to include multiple links and can add your lead magnet as a link (highly recommend).
3. LinkedIn just added a new customized link feature underneath your profile information, this can be changed to add your lead magnet link.
4. When posting or sending a newsletter, reference your free resource and grow your list within these tools.
5. Within the about me section, you have the opportunity to talk about the value you bring or give people the option to get started by adding your lead magnet link within the content.  LinkedIn links are clickable so this is a great benefit.
6. Set up a company page and change both the header image and the company about page to refer to your lead magnet.

There is also a bonus section with 5 places additional places to include your lead magnet to grow your email list.  Tune in to the entire show to catch that bonus here.

Thanks for tuning in this week, if you found this episode helpful share it with a friend.  If you found value I would love your review over on iTunes, Google Play, or Spotify.

Until next week, be well, stay safe and take care!

~Alisa

Resources mentioned:

Write A Welcome Sequence That Works Email Guide

LinkTree

Canva