In this episode, Jay Steinback, CEO & Founder of yWhales, and Jessica Billingsley speak with Mark Willaman and David McInnis, Founders of Newsowrhty.ai, a news marketing platform. Mark and David discuss the evolution of the news industry and the role of AI in news marketing today. They explain how Newsworthy.ai uses AI and blockchain technology to provide a comprehensive suite of tools for companies to distribute and promote their press releases. They highlight the importance of authenticity and provenance in the age of fake news and explain how their platform ensures the credibility of...
In this episode, Jay Steinback, CEO & Founder of yWhales, and Jessica Billingsley speak with Mark Willaman and David McInnis, Founders of Newsowrhty.ai, a news marketing platform. Mark and David discuss the evolution of the news industry and the role of AI in news marketing today. They explain how Newsworthy.ai uses AI and blockchain technology to provide a comprehensive suite of tools for companies to distribute and promote their press releases. They highlight the importance of authenticity and provenance in the age of fake news and explain how their platform ensures the credibility of news content. They also discuss the challenges and opportunities in the news industry and how Newsworthy.ai is positioned to help small and medium-sized businesses gain visibility in the news stream.
yWhales Website: ywhales.com
Podcast Library: ywhales.com/podcasts
YouTube: https://links.ywhales.com/YouTube
Vimeo: https://links.ywhales.com/Vimeo
LinkedIn: https://links.ywhales.com/LinkedIn
Twitter: https://links.ywhales.com/Twitter
Medium: https://links.ywhales.com/Medium
Company Social Links:
Newsworthy’s Twitter: https://twitter.com/NewsworthyAI
Newsworthy’s LinkedIn: https://www.linkedin.com/company/newsworthyai
Newsworthy’s YouTube: https://www.youtube.com/channel/UCqAWp6V46oRa5lzFYvYf2Dg/
Newsworthy’s TikTok: https://www.tiktok.com/@newsworthyai
Newsworthy’s Instagram: https://www.instagram.com/newsworthyai/
Guest Social Links:
Mark’s LinkedIn: https://www.linkedin.com/in/markwillaman/
David’s LinkedIn: https://www.linkedin.com/in/davidmcinnis/
About Guests
David McInnis, founder of PRWeb, revolutionized online visibility through cutting-edge marketing platforms. For nine years, he led PRWeb to become a powerhouse before being acquired by Cision. With innovative digital marketing strategies, he has transformed how brands engage with audiences, achieving great success. Beyond tech, he empowers others through mentorship and community involvement. David's dedication and contributions to online marketing have established him as a trailblazer, continuing to push the boundaries of digital innovation.
Mark Willaman, a seasoned entrepreneur and founder of multiple SaaS marketing and data analytics platforms, complements David's work in newswire distribution and SEO at Newsworthy.ai. Known for fostering collaborative work culture, his focus on strong teams has fueled success in his ventures and impacted those he's mentored. Together with David, Mark's expertise is reshaping the landscape of online marketing, promising innovation and growth.
You’ll learn about:
- How Newsworthy.ai is leveraging AI and blockchain technology to provide a comprehensive suite of tools for news marketing
- Authenticity and provenance of news content through blockchain registration
- Using AI to analyze and optimize press releases, as well as generate complementary content for news marketing campaigns
- The Advocacy Tool: how it allows companies to engage their stakeholders and amplify the reach of their press releases
- How the influencer marketplace connects companies with relevant influencers to further promote their press releases.
Timestamps
[1:20] Mark Willaman’s Intro
[4:20] David McInnis’ Intro
[11:22] Generative AI & Newsworthy Origin Story
[15:49] The Source of Truth
[19:50] The Challenges with Generative AI & Finding the Source of Truth
[21:17] How Newsworthy Solves these Problems
[24:48] AI Integrations
[34:15] Live Demo of the Platform
[41:04] Target Customers
[44:03] The Outlook on the Media and AI Industries
[50:03] Contact Info and Closing Thoughts
DISCLAIMER: yWhales is not affiliated with YPO. Support and production for today’s episode was done by Truth Work Media. Nothing in the podcast constitutes professional and/or financial advice, nor does any information on the podcast constitute a comprehensive or complete statement of the matters discussed or the law relating thereto.
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