Beyond the Launch: Product Marketing in the Federal Sector with Okta’s LaRel Rogers

In this episode of Branding the Beltway, host Stacey Piper sits down with Okta’s LaRel Rogers, Staff Product Marketing Manager, Federal, to unpack what makes marketing technology products to government buyers unique. From navigating strict compliance requirements to shortening the gap between product launch and federal availability, LaRel shares how storytelling, data-driven planning, and cross-functional collaboration fuel success.

They dive into strategies for tracking pipeline health, aligning content to the sales funnel, and leveraging AI and events for market insights. Whether you’re in a small business developing your first product marketing campaign or scaling a larger federal program, this conversation offers practical frameworks for driving credibility and growth in the GovCon space.

To connect with LaRel, follow her on LinkedIn here.
Learn more about Okta by visiting their webpage here.

Get in touch with host Stacey here, or visit Piper Strategies here.