Does Marketing Experience Still Matter?

In a world of advanced marketing technology and AI, does marketing experience still matter? In this episode of In the Now, Marcelo Salup, a Fractional CMO with dozens of years of experience working for the largest ad agencies managing very large budgets for consumer products companies across the globe and David Reske, CEO of Nowspeed, talk about the value of experience in the marketing world. He believes that young, tech-savvy markers should get experience with big brands or solid agencies before they strike out on their own. Listen to this episode on a timeless topic!