33 Tangents - Episode #222 - What Are The Keys To A Sustainable Digital Analytics Implementation?

The growth in both the number and the capabilities of digital analytics & marketing tools coupled with the faster speed at which updates can be deployed has made it so organizations can collect ever increasing amounts of data.  While this is a dream for many analysts, how much of that data is actually valuable?

What is does an analytics implementation strategy look like through the lens of Sustainable Analytics?  What does it look like when there is no guiding implementation philosophy?

On this week’s episode of the 33 Tangents podcast, Jason and Jim focus on what it means to have a digital analytics implementation that is sustainable.  They share experiences where collecting more and more data regardless of value was the only thing that mattered and what that mindset led to.

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