Bridging the Gap: From Operator to Vendor with Sonia Vachon

Sonia Vachon, Vice President of Sales and Marketing at ActiveDEMAND, joins SGD's Sarah Sheridan for a candid conversation on the unique perspectives of both the operator and vendor sides of senior living.

Episode highlights include:

➡️ Strategies for effective marketing automation

➡️ The importance of customer feedback for product innovation

➡️ Balancing in-house skills with agency expertise

 

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www.activedemand.com