#78: How to Stand Out Against Cheap Competitors

Ever been ghosted? 👻 Us, too. Usually, leads ghost because of price, and nothing is more frustrating than when a potential client decides to go with the $80 “cheap” cleaner instead of you.

 

In this episode of Filthy Rich Cleaners, Stephanie breaks down why it’s not the client’s fault that they ended up choosing the cheaper option — it’s actually a problem with how you’re communicating your value. Using her juicy Honeycrisp apple analogy, Stephanie talks about how clients make decisions, why “better cleaning” isn’t enough, the steps you can take to stand out before they ever hire you, and strategies that Serene Clean uses to signal that they're the obvious choice over the bargain-bin cleaner.

 

🍎 What You’ll Learn:

— Why competing on price is a losing game

— How to showcase your value before the client hires you

— The power of standardized checklists in selling your services

— Small branding details (like email signatures & business emails) that demonstrate legitimacy and professionalism

— Using ZenMaid’s scheduling & GPS tracking as a sales tool

— How insurance, bonding, and background checks set you apart from solo cleaners

— Follow-up strategies that win more clients

 

Resources Mentioned:

— ZenMaid Scheduling Software (with GPS check-ins): https://get.zenmaid.com/

— ZenMaid Mastermind Facebook Group (free to join): https://www.facebook.com/groups/zenmaidmastermind

 

👉 Try ZenMaid free for 14 days: https://get.zenmaid.com

📞 Book a Consulting Call with Stephanie: https://serene-clean.com/consulting-services/

 

🎙 Listen to the Podcast:

📖 Read the full transcript: https://www.zenmaid.com/magazine/how-to-stand-out-against-cheap-competitors/