The Sportswear Strategist (KIM YoungAh, adidas)

Things are finally looking up for international sportswear brands in China in 2023. For the previous few years, almost all brands were suffering due to instability of the market during COVID and the rise in popularity of Chinese domestic competitors.

With this as the backdrop to our conversation - recording last year - a big thanks goes to today's guest Kim YoungAh for offsetting these heavier topics with a very lighthearted and cheerful conversation about her career in merchandising at Nike, adidas, Fila, Gap and Crocs.

The episode also includes a catch-up interview with:
Wendy Saunders from Season 02 Episode 12
https://mosaicofchina.com/season-02-episode-12-wendy-saunders

00:00 - Trailer & Intro
01:27 - Part 1
20:14 - Part 2
27:12 - Outro
29:07 - Catch-Up Interview

Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at:
https://mosaicofchina.com/season-03-episode-18-kim-youngah

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