Things are finally looking up for international sportswear brands in China in 2023. For the previous few years, almost all brands were suffering due to instability of the market during COVID and the rise in popularity of Chinese domestic competitors.
With this as the backdrop to our conversation - recording last year - a big thanks goes to today's guest Kim YoungAh for offsetting these heavier topics with a very lighthearted and cheerful conversation about her career in merchandising at Nike, adidas, Fila, Gap and Crocs.
The episode also includes a catch-up interview with:
Wendy Saunders from Season 02 Episode 12
https://mosaicofchina.com/season-02-episode-12-wendy-saunders
00:00 - Trailer & Intro
01:27 - Part 1
20:14 - Part 2
27:12 - Outro
29:07 - Catch-Up Interview
Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at:
https://mosaicofchina.com/season-03-episode-18-kim-youngah
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Season 1 Compilation: China Purchases
Season 1 Compilation: China Facts
Season 1 Compilation: China Surprises
Season 1 Compilation: KTV Songs
Season 1 Compilation: China Destinations
Mosaic of China with Oscar Fuchs: Season 1 Wrap-Up
The Fashion Figure (Octo CHEUNG, Fashion Designer)
The Beauty Biochemist (Sanford BROWNE, L’Oréal)
The Pain Whisperer (Lissanthea TAYLOR, Pain Management Practitioner)
The Music Man (Abe DEYO, Tour Manager, Live Nation)
The Dance Curator (Sabrina CHEN, Shanghai International Dance Center)
The Consular Kiwi (Tom BARKER, New Zealand Deputy Consul-General)
The Ode Decoder (Gigi CHANG, Literary Translator)
The Running Addict (Greg NANCE, Ultramarathon Runner and CEO)
The Immersive Producer (Roz COLEMAN, Sleep No More)
The Broadcast Master (YANG Yi, Co-Founder, JustPod)
The Cookie Empress (Lexie COMSTOCK, Strictly Cookies)
The Events Entrepreneur (Stephane DE MONTGROS, Riviera Events)
The Jewelry Craftsman (Angie WU, AWÜ Studio)
The Aussie Opportunist (Simon MANETTI, Kantar Consulting)
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