63. The Brief Bros. write a creative brief, Prologue.

With a little help from the students in Mark Jenson's Ad Strategy and Creative Development class at the University of Minnesota's Hubbard School of Journalism and Mass Communications, Henry Gomez and Howard Ibach explore two brand problems and one brand opportunity. Then they’ll choose one brand and together, they’ll write a creative brief right before your eyes on an upcoming episode. The brands: Oatly, Hulu or Bumble. Which will it be? You gotta watch to find out!