From Fertilizer Sales to Financial Inclusion: Usman Javaid and Ricult’s Journey

Join us on Green Disruptors as host Megan Kjar explores the innovative journey of Usman Javaid, founder and CEO of Ricult, providing agriculture and financial inclusion in rural economies. Born in Pakistan, Usman's career shifted from selling fertilizers to pioneering digital financial platforms, like EasyPesa, which revolutionized how rural communities access banking without smartphones.

His story unfolds further as he delves into his startup, Ricult, co-founded with MIT colleagues. This tech-driven platform empowers farmers in Pakistan, Thailand, and Vietnam, utilizing AI to enhance agricultural productivity and enable access to affordable credit.

Discover how Usman tackles major rural challenges, like high-interest loans and climate change impact, by providing actionable insights and sustainable practices. Witness the profound difference Ricult makes, from increasing local farmer profitability to reducing greenhouse gas emissions through innovative techniques.

Beyond increasing productivity, Usman shares an inspiring vision: leveraging technology for addressing crucial global issues such as food security, financial inclusion, and climate change. He is passionate that everyone can use whatever skills they possess to make a profound difference and impact on the lives of others.

Tune in for an eye-opening discussion on paving the way for a more sustainable and equitable future in global agriculture.