Join Liz Gray for an executive overview of the WHAT, WHY & HOW your business needs to prepare for the retirement of Google Analytics in June 2023. In this episode, your hosts Rick Lambert and Melissa Theriault ask Liz to explain the differences between the current Google Analytics and Goggle Analytics 4.0 platform, the feedback she’s hearing from marketing leaders and what you need to know as Google shifts it’s analytics from a HIT based model to an EVENT based reporting model – a must see for business leaders looking to stay on top of their website activity.
How to Sell Cybersecurity with Increased Pressure from Insurance Providers - Episode 131
Rick Lambert’s 2023 SMARKETING Resolutions - PART 2 - The Smarketing Show - Episode 130
Rick Lambert’s 2023 SMARKETING Resolutions - Part 1 - The Smarketing Show - Episode 129
Headshots: Good, Bad and the Ugly - The Smarketing Show - Episode 128
Leading in 2023: Mistakes to Avoid & Best Practices for Success! - Episode 127
5 Underutilized Surveys that Boost Business Results - Episode 126
Overcoming Imposter Syndrome: Are you Surviving or Thriving? - The Smarketing Show - Episode 125
Mastering Your Inner Self in Business, Sport & Life - The Smarketing Show - Epsiode 124
PROs & CONs of In-House vs Outsourced Marketing - The Smarketing Show - Epsiode 123
Iron Sharpens Iron – Why Isolation is the Enemy of Excellence - The Smarketing Show - Episode 121
Problem Solving & Pivoting in Business - The Smarketing Show Ep. 120
Bestselling Author Mary-Ann Massad Speaks About Leading as a Woman in Tech - Ep. 119
Leadership Strategies to Counter “The Great Resignation” Episode 118
Creating a New Website FAQs Volume 1 - The Smarketing Show Ep. 117
How to Win More RFPs with Procurement - The Smarketing Show Ep. 116
How to Simplify Your Business and Lead Generation Process - The Smarketing Show Ep. 115
Growing a female-led sports tech company in a male-dominated industry - The Smarketing Show Ep 114
How to Manage Your Presence on LinkedIn - Episode 113
See More and Win More Sales with AI - Episode 112
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