Being Memorable To Your Clients Takes Work, But It Is Worth It, With Luke Acree-EP 128

2022-03-07

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to talk to Luke Acree. Luke is the President of Reminder Media, and he is the co-host of the Stay Paid podcast, which is related to marketing. Luke explains that they worked with about 140 different industries, and it has been interesting to see the effects of marketing on consumers across industries. Tune in! Episode Highlights: Luke talks about the Stay Paid podcast, where they go over all marketing and sales. So they get to interview many people, but not ...

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going to talk to Luke Acree. Luke is the President of Reminder Media, and he is the co-host of the Stay Paid podcast, which is related to marketing. Luke explains that they worked with about 140 different industries, and it has been interesting to see the effects of marketing on consumers across industries. Tune in!

Episode Highlights:

Luke talks about the Stay Paid podcast, where they go over all marketing and sales. So they get to interview many people, but not everybody agrees, some people we disagree with.He says it is awesome to get all the different perspectives.
Real estate agents aren't ashamed to market, but they are embarrassed to sell. They are very personable by nature, and they naturally tend to drift to the idea of building relationships, says Luke.
Monica asks Luke to give a little highlight of Reminder Media because many agents know what it is, but they might not know it by that word.
In the beginning, we created a 48-page coffee table publication for the real estate business. Luke explains the concept.
Luke never sells to people on statistics, what he tells them is there is gold in your database, and what they need to do is acquire a way to go mine and dig that gold and get it.
The irony is that the magic is not in anything with real estate. The magic is in the human-to-human relationship strengthening and deepening of the relationship, says Monica.
Most agents are focused on their sphere, and if that's where you're focused, then that is where you are going to get the return, says Jenn.
Monica says that agents love to have a predictable business by referrals, but they don't feel like they know how to do that. So, she asks Luke, ‘what do you think is the secret to creating a predictable, healthy, long-lasting, sustainable referral business’?
The client doesn't want to hear from you from your frequency. They want to hear from their frequency. Then, they want to hear from their channel, says Luke.
People will only receive the frequency that they prefer. So even if you prefer a phone call and get emails a bunch of times, you are probably not even going to see it.
Tampere University partnered up with US postal service to do a whole research study and found that print was more memorable and created a better emotional response than the digital advertisement, says Luke.
If you are frequent and you create impact, but you don't build trust, you're going to end up with many best friends and no money, explains Luke.
Another way Luke tells people to create impact is through accolades of your client testimonials. How long have you been in the business? How many families are you helping? How many have you helped in the past? You should share that with people.

3 Key Points:

Luke says that if he were going to go in and start a business in real estate, he would want to make sure he understands the right question asked and the right question in his mind is 'where do the transactions come from'?
If your sphere is not big enough to do the level of business you want to do, that is where you need to make friends, and the way to make friends is cold calling, and then your business will thrive based on the people that you know, says Jenn.
Luke always tells people to rely on the rule of seven in marketing. The rule of seven means it takes seven times for someone to see your brand and become memorable to them.

Resources Mentioned: