President of Pandemic Marketing (former President of Theatrical Marketing at New Line Cinema & President at Gramercy Pictures) Russell Schwartz joins the Crunch Cast to discuss theatrical marketing, the blockbusters he promoted (such as Fargo, The Lord of the Rings Trilogy, The Usual Suspects, Elf & Wedding Crashers), his start in the film industry, stories behind a few of our favorite movies, advice for filmmakers, & more!
The Marketing Edge for Filmmakers by Russell Schwartz
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