Using Measurement to Influence Decisions

It’s important to bring facts to the table to understand the performance of your product and what’s happening in your market segment. In this short segment, Pragmatic Marketing instructor Jon Gatrell shares the three questions he always asks to effectively measure product success. He also discusses some common—and highly effective—measurements to optimize product performance.

Learn how to sift through a mountain of data to discover metrics that are meaningful to your business in the latest issue of Pragmatic Marketer.