409. Why Your Client Attraction Strategy Is Broken (and how to fix it)

This week on the podcast we're talking about how to think about client attraction right now - and we're going to have an honest conversation about this! 

What You'll Learn:

• Why the "you don't have to do any work" dream is BS and what actually works
• The difference between passive and active client attraction (and why you need both)
• How to update your products so they actually sell in 2024
• The 10X effort approach that isn't hustle culture
• Why being assertive in your messaging is non-negotiable
• Monthly planning strategies that actually generate revenue

Key Takeaways:

1. Product Evolution: If your product hasn't changed since 2017, it's time for an update
2. Active vs Passive: Content creation is passive; campaigns, ads, and asking for referrals is active
3. Pay in Time or Money: Choose your investment - networking and relationship building OR targeted ad spend
4. Monthly Strategy: Every month needs an active marketing offer (MEMO)
5. Assertive Messaging: Call out your expertise and make the damn offer

Resources Mentioned:

• Brand Builders Academy final live round
• The new Brand Accelerator program
• 10X by Grant Cardone
• Suz AI tool

Action Steps:

• Audit your current products - are they cutting edge?
• Plan your active marketing strategy for this month
• Start asking your network for referrals (seriously, just ask)
• Set up systems to measure what's working
• Send regular emails to your list with offers, not just value

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⋒ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

 

⋒ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify: https://suzchadwick.com/spotify

Listen anywhere else: https://kite.link/BrandBuildersLab

 

⋒ FOLLOW SUZ CHADWICK

TikTok: /suzchadwick Instagram: /suzchadwick

LinkedIn: /suzannechadwick

Join the community: https://www.suzchadwick.com/subscribe

 

About: I'm Suz Chadwick, a personal brand & business coach and the Creative Director of Bold Vibes Consulting Personal brand agency. I (mainly) work with women to help you build the confidence and strategies to build a brand that sells for you and finally step off the content hampster wheel to sales strategies that work!