#670 -Three Questions to Define Your Ideal Client

2021-12-30

Everyone talks about finding your ideal client. But how do you do that? Today my guest Tim Fitzpatrick of Rialto Marketing explains it can be as easy as answering three questions. Who do you enjoy working with, because why would you want to be in business and work with people who make us bang our head against a wall? Who are your most profitable clients? Surprisingly, this may not be the people who spend the most money. Your largest clients usually are not your most profitable because they ma...

Everyone talks about finding your ideal client. But how do you do that? Today my guest Tim Fitzpatrick of Rialto Marketing explains it can be as easy as answering three questions.

Who do you enjoy working with, because why would you want to be in business and work with people who make us bang our head against a wall?

Who are your most profitable clients? Surprisingly, this may not be the people who spend the most money. Your largest clients usually are not your most profitable because they may be taking up a lot of your time, pressuring you on price and asking for other concessions.

Who do you do your best work for, getting the best results for consistently over and over again. If you can work with clients giving them great results for they're going to want to do more business with you. They are likely to stay with you longer and refer you to others.

Tim Fitzpatrick

Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses.

Founding Rialto Marketing in 2013 Tim has been helping small business owners and entrepreneurs eliminate the confusion of marketing using an amazingly simple plan so they can grow.

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