Press Releases: How To Increase Brand Awareness For Your Business

Episode Summary

Do you want your brand to grow and have name recognition like some of the most iconic brands? I'm referring to those brands where you may see a logo or hear a sound, and you instantly know the company's name. If you want to be like them, you can use an "old school" marketing tool that is very effective but rarely used by most business owners and entrepreneurs. Press releases are an excellent way to promote your brand and increase the awareness of your products and services. In this episode, we discuss how press releases can boost brand awareness and build trust for companies that want to expand their market visibility in a cost-effective manner.

Main Episode Bullets/Topics/Takeaways

• What is brand awareness
• Brand equity
• Word-of-Mouth promotion
• Rules for creating press releases
• Determining your target market
• Press release distribution services
• Press release syndication on social media

Resources (eBooks, suggested reading)

• Free eBook: Press Release Ideas | https://bit.ly/50Prid
• Press Release Toolkit (Lists, Templates, Checklists) | https://bit.ly/press-release-toolkit
• How to Format a Press Release in AP Style | https://www.newswire.com/blog/how-to-format-a-press-release-in-ap-style

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