Culture Snap E5: Lifting Women’s Voices in Sport with Emma and Lucy Race

In this episode of Culture Snap, Keeva Stratton engages with Emma Race and Lucy Race, co-founders of Making the Call, a program aimed at increasing the representation of women and gender-diverse individuals in sports media. They discuss the challenges faced by women in sports commentary, the cultural significance of representation, and the evolution of sports media in Australia. The conversation highlights the importance of diversity, the impact of audience expectations, and the legacy of their podcast, The Outer Sanctum, in advocating for change in the sports landscape.

Takeaways

 

The need for more female representation in sports commentary.

Making the Call has trained over 150 women in sports media.

Women's sports are gaining popularity and recognition in Australia.

Cultural identity plays a significant role in sports representation.

The media landscape is evolving with new forms of content production.

Audience expectations are changing, demanding more diversity.

The Outer Sanctum has created a community for women in sports.

Challenges in commercial media slow down progress for women.

The importance of celebrating small wins in the fight for equity.

Future changes in sports media will be driven by younger audiences.