Episode 6: Finding your TrueNorth in Healthcare Marketing - Susan Willig

2025-01-23

Introduction by Dr Allison Kirsop, CEO of Scientific Writers Ltd. Dr Julie Ann Lough, science communications specialist with Scientific Writers Ltd, sits down with Susan Willig, CEO of TrueNorth, a healthcare marketing and brand strategy company, to discuss how to find your true self and plan your business journey. At what point should a healthcare start-up, or early-stage restart, consider bringing in a chief brand strategist, and what are the benefits of that investment to a business? How can companies reflect their true s...

Introduction by Dr Allison Kirsop, CEO of Scientific Writers Ltd.

Dr Julie Ann Lough, science communications specialist with Scientific Writers Ltd, sits down with Susan Willig, CEO of TrueNorth, a healthcare marketing and brand strategy company, to discuss how to find your true self and plan your business journey.

At what point should a healthcare start-up, or early-stage restart, consider bringing in a chief brand strategist, and what are the benefits of that investment to a business? How can companies reflect their true selves?

And… when trying to instigate change in a healthcare setting, how can you gently nudge people in the right direction?

Learn more about Scientific Writers Ltd on our website and LinkedIn.

Find out more about Susan and TrueNorth on her website and LinkedIn.

Other links:

Dr Allison Kirsop - LinkedIn

Mildred Foo - LinkedIn

Dr Julie Ann Lough - LinkedIn

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A Scientific Writers Production 2025

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