Amazon’s Rufus Has a Competitor

Date: Thursday, November 28th, 2024

Kevin King discusses Perplexity's new AI shopping assistant competing with Amazon's Rufus, analyzes Trump's proposed tariffs, explores Amazon DSP strategies, and shares insights on pricing psychology and supplier negotiations.

Key Points Discussed:

• Perplexity's AI shopping assistant features and merchant program
• Trump's proposed tariffs on imports from Canada and Mexico
• Amazon DSP targeting capabilities and effectiveness
• Global passport power rankings
• Temu's expansion to US sellers
• Pricing psychology for .99 vs .95 endings
• Lyden Smithers' supplier negotiation strategies

Links Mentioned:

• Adam Heist's YouTube video: "The Most Powerful Amazon FBA Growth Strategy in 2025"
• Temu Seller Portal Application
• BELAY's "Delegate to Elevate" Free Ebook
• AI Bot Summit 4 Registration and Discount

Hot Picks:

• Amazon launches payment terms calculator for 1P sellers
• Alibaba launches AI sourcing assistant
• TikTok forecasts 58% YOY Christmas sales growth
• Amazon offering 50% discount on Haul orders
• Google Lens comparative shopping features

Parting Quote: "All growth is outside your current comfort zone."

Stump Bezos Answer: 59% of shoppers begin their Christmas shopping on BFCM weekend

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