Why generalist marketers are important in this time of specialism - Elias interviews Nirosha Methananda

2023-03-08

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode. In this episode, Elias has a chat with Nirosha Methananda, an experienced B2B marketing professional that has worked with martech companies like Bombora and Influ2. Topics we...

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode.

In this episode, Elias has a chat with Nirosha Methananda, an experienced B2B marketing professional that has worked with martech companies like Bombora and Influ2.

Topics we discuss:

Why is there a need for generalist marketers?
What do they do?
What's the ideal profile for a generalist?

LinkedIn Nirosha Methananda: https://www.linkedin.com/in/nirosham/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

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