Episode 11: Liquidating Inventory | Fulfillment by Amazon

Today's subject is liquidating inventory. When making a decision on what to do with products on Amazon if they aren't selling, no matter what you do, action is better than non-action. You really need to answer one question, and that is 'why is this product not selling'? There are 3 reasons for this - discoverability, click-through, and conversion. If people aren't buying, it really comes down to these issues most of the time. Listen in and learn about add ons, coupons, and other methods of liquidation.

6:50 Three reasons why something isn't selling
9:30 Add ons for investigating the product
15:25 Other methods for liquidating

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