181 | Barry Danckert | How My Experience At Student Works Prepared Me For A Career At Coca-cola

2020-10-08

In today’s show, Chris interviews Barry Danckert, GM, and Global Vice President, The Coca-Cola Company. Barry spent two rewarding years with Student Works when he was studying marketing at Wilfrid Laurier. Admittedly, after joining Student Works, Barry realized how little he knew about business. Specifically, as a student painter, Barry shares how he got some important lessons in pricing and people management. After completing his MBA from Windsor University, Barry worked for 5 years at Kimberly-Clark. Barry left this position to join Coc...

In today’s show, Chris interviews Barry Danckert, GM, and Global Vice President, The Coca-Cola Company.

Barry spent two rewarding years with Student Works when he was studying marketing at Wilfrid Laurier. Admittedly, after joining Student Works, Barry realized how little he knew about business. Specifically, as a student painter, Barry shares how he got some important lessons in pricing and people management.

After completing his MBA from Windsor University, Barry worked for 5 years at Kimberly-Clark. Barry left this position to join Coca-Cola in 1996.

In an extremely long and extremely rewarding stint spanning twenty years, Barry has worked in different divisions within Coca-Cola spread across the world.

He reveals the different challenges of working in different countries and markets. Additionally, Barry shares how Coke relies on research and cutting-edge technology to ensure a competitive edge.

Some of the major brands/partners that he has worked with include Wendy’s, Burger King, 7 Eleven. Additionally, he has also managed Coca-Cola’s On-Premise/Vending Operations which also happens to be Coke’s most profitable division.

Listeners will learn how different divisions within Coca Cola come with their own unique set of challenges.

For instance, Barry shares his experience of working in the insanely difficult QSR industry. Especially, with the onset of COVID, industry players are grappling with unprecedented time. In this segment, Coke is supporting their long-term partners Burger King and Wendy’s in these trying times.

As a VP, International Sales and Business, 7 Eleven, Barry also gives listeners a peek into how the convenience store business operates. With nearly 20,000 7 Eleven’s located in Japan, Barry shares what it takes to conduct business in a deflationary economic environment.

Other topics discussed in today’s show include the importance of building your network and chasing growth and continuous learning.

We hope you enjoy this show!

What You Will Learn In This Show

How my Student Works experience helped me become a better leader at Coca Cola
How Coca Works collaborates with their partners and helps them grow their businesses
Challenges faced by different verticals in Coca Cola
How Coca Cola relies on market research and cutting-edge technology to stay ahead of the curve
And so much more…

Resources

Student Works

Chris Thomson LinkedIn

Chris’s Email

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