How Do You Express Your Product’s Value as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing
Retail Today with Bob Phibbs, The Retail Doctor

How Do You Express Your Product’s Value as a Retailer? | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

2019-11-06
If you're a regular listener to my podcast, or to this flash briefing, you probably carry better merchandise and you're bound to hear at the holidays, "You're expensive." Here's how to deal with that, have a reply ready, talk about how we have better merchandise and we found that people were more satisfied if they paid a little more at the beginning, that the most expensive merchandise is things that are priced cheaply, because they break, or they don't do what you want them to do, and then move on. This isn't a debate....
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