Kevin Kelly wrote a book called "1,000 True Fans" and it changed the mindset (and growth trajectory) of thousands of businesses.  You see, to really be successful, you don't always need millions of customers, but you absolutely do need a core group of SUPER FANS.  Super fans will spend 10X more than other customers, and they'll refer 10X more new customers! And best of all, the customers they recommend will likely be similar to them, so 100X growth and it compounds!  If managed right, your super fans will become your most important marketing channel, yo...
View more
Comments (3)

More Episodes

All Episodes>>

Get this podcast on your phone, Free