What better way to follow up our Generation Wars episode than by discussing an app that has taken the younger generation by storm: TikTok. This video-centric social media app, which launched just a few years ago, has over 1 billion active users, and it shows no signs of slowing down. Join Katie, Cort, and Cam as they not only discuss this cultural phenomenon, but also the financial impact it has on users’ wallets. We’ll kick off the show with the list of the top TikTok channels. Then, we’ll dive into some outrageous TikTok statistics and talk about how this mammoth application has such influence over what its audience purchases. It all comes down to two things: marketing and wanting to fit in with your peers. Don’t miss this show as we break down the psychology of online purchases, what consumer behavior looks like on TikTok, and how the internet never forgets.
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The List: Top TikTok Accounts
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Hashtags of the week: #TikTok #OnlinePurchases #ThirstTrap #TikTokMadeMeBuyIt #Influencers #MarketingIsAGame #TryingToImpressReginaGeorge
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Episode 24: Loaning Family Money
Episode 23: Identity Theft
Episode 22: When Bad Credit Happens to Good People
Episode 21: Air Force One v. The West Wing (A Pop-Culture-Centric Election Confection)
Episode 20: Buying a House (Part 2)
Episode 19: Buying a House (Part 1)
Episode 18: Buying a Car (Part 2)
Episode 17: Buying a Car (Part 1)
Episode 16: Student Loans
Episode 15: Making The Grade (Credit Scores)
Episode 14: Credit Cards (Never Finance a Big Mac)
Episode 13: Good Debt v. Bad Debt
Episode 12: Teaching Your Kids About Money
Episode 11: Oh, The Places You'll Go!
Episode 10: What is a Financial Advisor?
Episode 9: Hard Assets
Episode 8: Cold, Hard Cash
Episode 7: Bonds, Explain Bonds
Episode 6: Let's Talk About Stocks, Baby
Episode 5: Budgeting (Part 2)
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