What better way to follow up our Generation Wars episode than by discussing an app that has taken the younger generation by storm: TikTok. This video-centric social media app, which launched just a few years ago, has over 1 billion active users, and it shows no signs of slowing down. Join Katie, Cort, and Cam as they not only discuss this cultural phenomenon, but also the financial impact it has on users’ wallets. We’ll kick off the show with the list of the top TikTok channels. Then, we’ll dive into some outrageous TikTok statistics and talk about how this mammoth application has such influence over what its audience purchases. It all comes down to two things: marketing and wanting to fit in with your peers. Don’t miss this show as we break down the psychology of online purchases, what consumer behavior looks like on TikTok, and how the internet never forgets.
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The List: Top TikTok Accounts
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Hashtags of the week: #TikTok #OnlinePurchases #ThirstTrap #TikTokMadeMeBuyIt #Influencers #MarketingIsAGame #TryingToImpressReginaGeorge
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Episode 164: The Actors’ Strike
Episode 163: The Great Dave Ramsey Debate
Episode 162: The Finances of Fandom
Episode 161: Succession Obsession
Episode 160: The Death of the Dollar (with David Pickler)
Episode 159: A Day in the Life of an Intern (with Caden Hughes)
Episode 158: BullCast Turns Three
Episode 157: Is AI Coming for Your Job?
Episode 156: Does Social Security Have a Future?
Episode 155: Mental Health and Finances
Episode 154: Accidental Activist (with Erin Gruwell)
Episode 153: Stock Compensation
Episode 152: The Dollars of Divorce
Episode 151: The Villainous Recession
Episode 150: Bankruptcy
Episode 149: Debt Consolidation
Episode 148: Financial Literacy Month
Episode 147: Disability Insurance
Episode 146: March Madness by The Numbers
Episode 145: The ABCs of SRI and ESG (Socially Responsible Investing)
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