What better way to follow up our Generation Wars episode than by discussing an app that has taken the younger generation by storm: TikTok. This video-centric social media app, which launched just a few years ago, has over 1 billion active users, and it shows no signs of slowing down. Join Katie, Cort, and Cam as they not only discuss this cultural phenomenon, but also the financial impact it has on users’ wallets. We’ll kick off the show with the list of the top TikTok channels. Then, we’ll dive into some outrageous TikTok statistics and talk about how this mammoth application has such influence over what its audience purchases. It all comes down to two things: marketing and wanting to fit in with your peers. Don’t miss this show as we break down the psychology of online purchases, what consumer behavior looks like on TikTok, and how the internet never forgets.
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The List: Top TikTok Accounts
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Hashtags of the week: #TikTok #OnlinePurchases #ThirstTrap #TikTokMadeMeBuyIt #Influencers #MarketingIsAGame #TryingToImpressReginaGeorge
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Episode 144: Daylight Saving Dilemma
Episode 143: HSAs are A-OK
Episode 142: Picture Perfect (with Kimba Hill)
Episode 141: Speculate with Real Estate (with Ryan Mitchell)
Episode 140: The Power of Pensions
Episode 139: Treat Yo Self with Self-Care (with Caky Winsett and Nicole Ellis)
Episode 138: Plan for a Vacation Day
Episode 137: Planning for the End
Episode 136: Financial Wellness Month
Episode 135: Building a Home 101 (with Ethan Johnson)
Episode 134: New Year, New Me
Episode 133: Preparing to Sell Your House (During the Holidays)
Episode 132: Christmas Vacation Mayhem
Episode 131: Tips for Holiday Savings
Episode 130: Work/Life Balance
Episode 129: Happy Thanksgiving!
Episode 127: Generation Wars
Episode 126: BullCast Birthday Banter
Episode 125: Adding Horsepower to Bullpower (with Jeremy Bumpus)
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