What better way to follow up our Generation Wars episode than by discussing an app that has taken the younger generation by storm: TikTok. This video-centric social media app, which launched just a few years ago, has over 1 billion active users, and it shows no signs of slowing down. Join Katie, Cort, and Cam as they not only discuss this cultural phenomenon, but also the financial impact it has on users’ wallets. We’ll kick off the show with the list of the top TikTok channels. Then, we’ll dive into some outrageous TikTok statistics and talk about how this mammoth application has such influence over what its audience purchases. It all comes down to two things: marketing and wanting to fit in with your peers. Don’t miss this show as we break down the psychology of online purchases, what consumer behavior looks like on TikTok, and how the internet never forgets.
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The List: Top TikTok Accounts
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Hashtags of the week: #TikTok #OnlinePurchases #ThirstTrap #TikTokMadeMeBuyIt #Influencers #MarketingIsAGame #TryingToImpressReginaGeorge
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Episode 104: Making Lemonade from Lemons
Episode 103: What the Heck is Inflation?
Episode 102: Conversations with a 20-Something-Year-Old (Adulting, Part 2)
Episode 101: Adulting and Financial Literacy 101
Episode 100: A Big Day for BullCast
Episode 99: Star Wars Day
Episode 98: Tax Day Aftermath
Episode 97: Planned Giving
Episode 96: The Power of Branding
Episode 95: Sharpening the Saw, Aloha-Style
Episode 94: Thirty-Six, Twenty-Eight
Episode 93: Sticker Shock
Episode 92: Sharpening Your Saw
Episode 91: What’s a Trust?
Episode 90: Passive Income
Episode 89: Mining for Crypto Answers (with Andy Wilson)
Episode 88: What’s a Fiduciary?
Episode 87: The 401(K) Discussion
Episode 86: From Paycheck to Playcheck
Episode 85: Under Pressure (Dealing with Stress)
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