What better way to follow up our Generation Wars episode than by discussing an app that has taken the younger generation by storm: TikTok. This video-centric social media app, which launched just a few years ago, has over 1 billion active users, and it shows no signs of slowing down. Join Katie, Cort, and Cam as they not only discuss this cultural phenomenon, but also the financial impact it has on users’ wallets. We’ll kick off the show with the list of the top TikTok channels. Then, we’ll dive into some outrageous TikTok statistics and talk about how this mammoth application has such influence over what its audience purchases. It all comes down to two things: marketing and wanting to fit in with your peers. Don’t miss this show as we break down the psychology of online purchases, what consumer behavior looks like on TikTok, and how the internet never forgets.
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The List: Top TikTok Accounts
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Hashtags of the week: #TikTok #OnlinePurchases #ThirstTrap #TikTokMadeMeBuyIt #Influencers #MarketingIsAGame #TryingToImpressReginaGeorge
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Episode 84: A Financial Focus on Forming a Family
Episode 83: Penny-Wise and Pound-Foolish
Episode 82: So Long, 2021. Hello, 2020 Too?
Episode 81: Investing in Christmas
Episode 80: The Unsung Heroes of Christmas
Episode 79: The Great Holiday Debate
Episode 78: Taking Charge (Electric Vehicles)
Episode 77: Happy Thanksgiving!
Episode 76: Talking Turkey Day
Episode 75: Honoring Our Veterans
Episode 74: Where There’s a Will, There’s a Way (Estate Planning)
Episode 73: Boo-yah, It’s Halloween!
Episode 72: BullCast Unleaded (Gas Prices)
Episode 71: Time is Money
Episode 70: Investing in Furniture
Episode 69: Investing in Clothes
Episode 68: From Side Hustle to Bonafide Business
Episode 67: Football Frenzy
Episode 66: All About Insurance (with Joe Sarrio)
Episode 65: Hot Dog, It‘s Labor Day!
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