What better way to follow up our Generation Wars episode than by discussing an app that has taken the younger generation by storm: TikTok. This video-centric social media app, which launched just a few years ago, has over 1 billion active users, and it shows no signs of slowing down. Join Katie, Cort, and Cam as they not only discuss this cultural phenomenon, but also the financial impact it has on users’ wallets. We’ll kick off the show with the list of the top TikTok channels. Then, we’ll dive into some outrageous TikTok statistics and talk about how this mammoth application has such influence over what its audience purchases. It all comes down to two things: marketing and wanting to fit in with your peers. Don’t miss this show as we break down the psychology of online purchases, what consumer behavior looks like on TikTok, and how the internet never forgets.
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The List: Top TikTok Accounts
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Hashtags of the week: #TikTok #OnlinePurchases #ThirstTrap #TikTokMadeMeBuyIt #Influencers #MarketingIsAGame #TryingToImpressReginaGeorge
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Episode 64: Pricey Pets
Episode 63: The Prenup Powwow
Episode 62: Social Security
Episode 61: Merging Finances
Episode 60: The Wedding Episode
Episode 59: The Olympics
Episode 58: Slimming Your Waistline, Shrinking Your Wallet
Episode 57: FAANG Stocks
Episode 56: To Airbnb or Not To Airbnb - That is The Question (Owning Rental Properties)
Episode 55: What Do You Want to Be When You Grow Up?
Episode 54: Father's Day Fun
Episode 53: BullCast Birthday Bash
Episode 52: Power of Attorney
Episode 51: Know Your Net Worth
Episode 50: Caring for Aging Parents
Episode 49: You Down With OPM?
Episode 48: Love Ya, Mom
Episode 47: Off To The Races (Betting and Gambling)
Episode 46: Awards Season Extravaganza (The Bully Awards)
Episode 45: What to Expect When You're Investing
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