What Every New Cheer Gym Owner Needs to Hear

In this episode of the Cheer Biz Podcast, host Dan Cotton sits down with Jenna Wolf and Alyssa Mendoza, the sister owners of Tri Cities Edge in Washington. Founded in 2022 with just 13 athletes, their gym has skyrocketed to more than 100 enrollments by building a strong recreational cheer program, implementing systems that scale, and creating a community-first culture.

You’ll hear how they:

Launched one of the first fully recreational tumbling and cheer programs in their area

Balanced competitive all star with high-retention rec classes

Grew to 12 staff and a thriving 14,000 sq. ft. facility in just three seasons

Leveraged community events, school partnerships, and grassroots marketing to fill classes

Kept churn under 3% with systems and customer experience

If you’re a cheer gym owner, all star coach, or entrepreneur, this episode is packed with practical strategies on how to grow from scratch, scale with intention, and serve your community while running a sustainable business.