Gogo SqueeZ CMO Mark Edmonson On Building Data Foundations

Building consumer loyalty may be one of the most complicated challenges for today’s consumer goods companies. For brands like Gogo SqueeZ, this means focusing on developing a first-party data strategy as they work on their next stage of growth. In this episode of Tech Transformation, we’re talking with Mark Edmonson, CMO of Materne North America, Gogo SqueeZ, about how the snack brand is measuring and growing loyalty using consumer data and gamification to innovate and grow. 

Recorded during CGT’s annual Consumer Goods Sales & Marketing Summit in New York, we’re also talking about where retail media fits into their strategy and even what Mark would wish for if he could have anything in the world when it comes to loyalty. 

Listen to learn: 

•What consumer loyalty looks like for GoGo squeeZ, including how it’s measured 

•Where retail media fits within their loyalty strategy 

•How they view social commerce and gamification when marketing a product with a child as the core consumer

•The data sources they’re leveraging

•What Mark would wish for if he could have anything (consumer loyalty and otherwise)