Here's something no one told you in business school:
Your greatest asset isn't your MBA, your network, or your experience.
It's your weirdness.
Not the corny coffee-mug kind.
The WYRD kind. (That's the original spelling, by the way.)
WYRD: The power to control or influence fate and destiny.
Turns out our ancestors knew something we've forgotten.
That thing that makes you different?
It's not a bug.
It's your operating system.
Frankie Russo learned this the expensive way.
...
Here's something no one told you in business school:
Your greatest asset isn't your MBA, your network, or your experience.
It's your weirdness.
Not the corny coffee-mug kind.
The WYRD kind. (That's the original spelling, by the way.)
WYRD: The power to control or influence fate and destiny.
Turns out our ancestors knew something we've forgotten.
That thing that makes you different?
It's not a bug.
It's your operating system.
Frankie Russo learned this the expensive way.
Built an empire
Lost it all in 2008
Discovered something better than success
Here's the plot twist:
You can't fulfill your 'why' until you embrace your 'weird.'
In this week's conversation, Frankie unpacks:
- The 7-8 year reinvention cycle (it's coming, whether you're ready or not)
- Why "bottoms" are your best teachers
- How to weaponize weirdness in high-stakes moments
- The counterintuitive path to genius-level work
The kicker?
Your weirdness isn't something to overcome.
It's your superpower waiting to be activated.
But only if you're brave enough to use it.
Are you?
Frankie Russo is Two-time TEDx speaker, author, and guide for those ready to turn their weird into their worth.
Check him out:
https://www.linkedin.com/in/frankie-russo/
https://www.frankierusso.com/
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