The Magnetic Effect: How Content-Led Strategies Are Revolutionizing B2B Lead Generation

In episode #125 of the Transform Sales Podcast, Amir Reiter interviews Steve Schmidt, CEO of Magnetic Software, on the topic of content-led B2B lead generation. They explore the significance of creating content and nurturing relationships to generate leads, with Steve sharing his agency's success in using podcasts and thought leadership over traditional cold outreach. They discuss the necessity of patience and the alignment of buyers and sellers, advising on the production of lasting content. The conversation also touches on the importance of specialization, the evolving industry landscape, and the role of agencies in adapting to new features and addressing talent gaps. Steve announces an upcoming workshop and invites listeners to connect on LinkedIn, while Amir commends Steve's openness about his experiences.

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