AIA with Israel Shushan

Israel Shushan was toiling away as a junior employee at an electronics trading firm 15 years ago when he saw an opportunity: reselling products on the recently launched Amazon Europe problem. 

His journey to AIA saw him build a 7 figure D2C brand (twice), launch a successful Amazon store consulting business, and finally ended with him blowing that business up almost overnight when he realized a related but wholly different opportunity existed in the Amazon world that he called home. 

This is the story of AIA Assets, Israel Shushan's phenomenally creative business whose core philosophy is that Amazon stores are similar to physical stores in a way most others have yet to realize: they are true digital assets (the non-crypto kind).

Join us as we delve into the world of platforms and probations, minutiae and marketing...