Should Brands Take a Stance on Polarizing Issues?
Solving for B°

Should Brands Take a Stance on Polarizing Issues?

2020-08-25

In 2020, the United States and the world feel more divided than in anytime in recent history. Where do brands fit into this tense climate? Should they take a position on issues regarding race, politics, the environment, public health and other polarizing topics? Or is it best if they remain neutral? Our panel of experts break down the topic of how brands should deal with increasing polarization.

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