120: Focus on the Top 20% with David McClellan

2022-10-24

David McClellan is a serial entrepreneur and founder of Social Catfish, a company that helps consumers find lost personal connections and verify if people are really whom they say they are online. We discuss the challenges of hiring a marketing firm, the limits of being protected online, and having a realistic workload for your team. Time Stamps [00:29] Tips on how to become a productive procrastinator [01:17] David’s entrepreneurial journey [03:23] The challenge of hiring a marketing firm [05:36] Why is ...

Time Stamps

[00:29] Tips on how to become a productive procrastinator

[01:17] David’s entrepreneurial journey

[03:23] The challenge of hiring a marketing firm

[05:36] Why is the Pareto Principle so important in business?

[09:20] How to model anything using David’s SISEY framework

[11:10] How to figure out the 20% effort that will give you 80% results

[13:43] How to streamline your development and execution process

[15:27] Communication when you can’t deliver on a project

[17:01] Why you need a realistic workload for your team

[19:56] Understanding the limits of being protected online

[24:21] How to bootstrap a business David’s way