105. How sales people can overcome impostor syndrome - with Markus Neukom

In this deeply personal and powerfully practical episode, I sit down with legacy alchemist Markus Neukom to unpick the roots of imposter syndrome and its impact on sales leaders and high performers. What starts as a conversation about doubt quickly becomes a masterclass in authenticity, identity, and learning how to lead from your core.

We explore how imposter syndrome isn’t the real problem – it’s a symptom of something much deeper: an authenticity struggle. Markus shares his own experience of burnout and depression, and how facing it helped him rediscover his mission and reshape how he helps leaders thrive. If you’ve ever questioned your own worth, wondered why success doesn’t feel like success, or felt like you’re “winging it” at the next level — this episode is for you.

How to overcome imposter syndrome by reclaiming your authentic self

 Imposter syndrome is not the issue – It’s a trick. The real challenge is an authenticity struggle – not knowing who you really are.

You are not what others reflect – Most people define themselves based on external feedback, not internal truth. Flip that.

Deconstruct your past wins – Look at moments of true success and unpack what really made them work. That’s where your core value lives.

Know thyself – Until you do, you’re reacting to the world instead of being rooted in it. Self-awareness is the real superpower.

Don’t wait to live your legacy – You don’t need to “leave” a legacy when you can live one every single day.

Timeline summary

[01:12] – “I don’t teach anything I haven’t experienced”: Markus on walking the talk
[04:55] – The moment depression hit and what it revealed about imposter syndrome
[07:10] – Why your self-confidence is built on a lie (and how to rebuild it for real)
[10:13] – Crabs, fleas and elephants: the brutal psychology of human conditioning
[14:46] – Identity that can’t be taken from you: how to build confidence that lasts
[19:05] – The question every leader must ask: Is this as good as it gets?
[23:44] – A practical tool: how to reconstruct your own success stories to reconnect with your value
[26:02] – “Imposter syndrome is a compliment” – what it really means when it shows up
[27:26] – “If you can dream it, you can do it”: how to crash through the veil and operate in full freedom

Links & resources

🌐 Learn more about Markus Neukom

If this episode hit home for you, share it with someone who needs to hear it. And if you’re living your legacy — or ready to start — rate, follow and review Leadership that Sells. Let’s make it count.